VLCC Group

Shaping Confidence, Transforming Lives

Since VLCC’s inception, its mission has been to transform lives by making Wellness & Beauty accessible to women and men. VLCC today, enjoys a high level of consumer trust and widely recognized for its comprehensive portfolio of Wellness & Beauty services and products. The VLCC Group’s operations currently span 311 locations in 144 cities and 12 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over 3,000.

Founded by Mrs. Vandana Luthra as a beauty and weight management services center in 1989, the VLCC group was incorporated in 1996. VLCC was among the first multi-outlet corporate operations in the Wellness & Beauty Industry. Since inception, the VLCC Group’s mission has been to transform lives by making Wellness & Beauty accessible to women and men. In over 30 years of operation, the VLCC brand has become synonymous with the Wellness & Beauty in Indian households. As a testament, VLCC has received recognition as a “Superbrand” by Superbrands India in 2017 and Superbrands GCC in 2016. This is also reflected in VLCC’s recognition through awards in the “Beauty, Wellness & Personal Care Products Category” in 2020 by ASSOCHAM and recognition as India’s most trusted brands in the wellness sector in the annual India’s Most Trusted Brands Survey from 2015 to 2019. VLCC Personal Care certified by “Great Place to Work® Institute, India” in March 2022

We have built a strategic integrated business model on the basis of pillars that consist of our three core businesses:

Personal Care Products:

• Curated & unique portfolio of skin-care, hair-care and body-care products, strongly leveraging on services platform
• Products sold via retail stores, modern trade, 3rd -party eComm platforms, CSD, beauty salons & aesthetic dermat clinics
• Category leadership status in key lines
• Own manufacturing in India and Singapore

Wellness & Aesthetic Dermatology Clinics:

• Wellness, Preventive Healthcare and Weight Management solutions - Immunity Boosting packages - Aesthetic Dermatology, High-end Beauty treatments & Laser services
• 225 Wellness Clinics in 120 cities across South Asia, GCC, East Africa and South East Asia

Skill Development Institute Of Beauty & Nutrition:

• Entry Level - Skill Enhancement
• 97 Institutes in 67 cities across India
• 9,750 students trained annually
• Largest provider of skilled personnel to the Indian Wellness & Beauty services sector